BEAUTYQUE NYC X W TIMES SQUARE COLLABORATION
PREVIOUS POP-UPS

Metamorphosis Masquerade: Unveiling Inner Beauty

Event Duration: October 24th to October 30th, 2023

Location: W Times Square

From October 24th to October 30th, 2023 Beautyque NYC hosted an exclusive event at W Times Square, culminating in the spectacular "Metamorphosis Masquerade" on October 27th. This event celebrated the transformative power of makeup, the allure of drag culture, and the mystique of Halloween, highlighting the journey of self-discovery and identity revelation.

Event Highlights

October 27th - Metamorphosis Masquerade

  • An enchanting evening centered around makeup transformations, drag performances, and Halloween-themed activities.

Presence Throughout the Week

  • Our brands were prominently displayed in the StyleLab space at W Times Square, allowing guests to explore and experience their offerings.

Multi-Platform Exposure

  • Participating brands were featured on Beautyque Verse across Oculus, IOS, and Android platforms, leveraging cutting-edge technology to reach a wider audience.

Collaborative Features

Makeup Artist Showcases

  • Brands brought their expert makeup artists to demonstrate their skills and interact with attendees, offering makeup tips, tutorials, and insights.

Drag Queen Collaborations

  • The event featured performances and collaborations with renowned drag queens, adding a layer of glamour and excitement to the festivities.

Interactive Transformation Stations

  • Guests experienced product magic firsthand through engaging transformation stations, enhancing their understanding and appreciation of the products.

Metamorphosis Wall

  • A dedicated space to document and display the beautiful transformations achieved during the event.

Enlightening Talks

  • Sessions focused on inner beauty narratives and Halloween makeup tips, providing valuable information and inspiration to attendees.

 

Beautyque NYC X W Times Square Collaboration - December 2022

Event Duration: Three Weeks During the Holiday Season, December 2022

Location: W Times Square

 

 

Our 2022 Collaboration Highlights

In December 2022, Beautyque NYC partnered with W Times Square for a unique and festive three-week pop-up event during the holiday season. This collaboration was designed to showcase indie beauty brands and create memorable experiences for attendees through interactive activities, expert demonstrations, and engaging installations.

Event Highlights

Pop-Up Activation Space

  • Location: W Times Square, 1567 Broadway, New York, NY 10036
  • Design: The W Style Lab featured captivating street art murals on garage-like doors, creating an urban art scene that added vibrancy and uniqueness to the event.
  • Display Areas: Brightly-lit carved-out areas with shelving provided an ideal setting for impressive product displays, allowing brands to showcase their offerings effectively.

Interactive Experiences

  • Makeup Artist Demonstrations: Participating brands brought their expert makeup artists to the event. These professionals provided live demonstrations, offering attendees personalized makeup tips and tutorials.
  • Transformation Stations: Guests experienced firsthand product applications and transformations, highlighting the efficacy and appeal of the featured beauty products.
  • Engaging Performances: The event included captivating performances and collaborations with drag queens, adding a layer of entertainment and glamour.

Educational and Inspirational Talks

  • Beauty and Wellness Sessions: The event featured insightful talks on beauty and wellness, where industry experts shared valuable information and trends with attendees.
  • Interactive Discussions: Attendees engaged in discussions about skincare routines, makeup techniques, and the latest in beauty innovations.

Brand Showcases

  • Product Displays: Each brand had a dedicated space to showcase their products, aligned with the overall aesthetics of Beautyque NYC and W Times Square.
  • Customized Branding: Brands personalized their display areas, creating visually appealing and cohesive presentations that attracted and engaged visitors.

Marketing and Promotion

  • Collaborative Outreach: The event leveraged Beautyque NYC's extensive B2B and B2C list and W Times Square's guest invitations, ensuring a well-attended and engaging event.
  • Social Media Exposure: The collaboration was promoted across Beautyque NYC and W Times Square’s social media channels, amplifying reach and engagement.
  • Lobby Features: Brands were spotlighted with features in W Times Square’s grand lobby displays, providing prominent exposure to all hotel visitors.

Outcome and Impact

  • Community Engagement: The event successfully engaged the beauty community, attracting beauty enthusiasts, influencers, and industry professionals.
  • Brand Visibility: Participating brands enjoyed enhanced visibility and recognition, establishing their presence in the competitive beauty market.
  • Memorable Experiences: Attendees left with memorable experiences and a deeper appreciation for the featured beauty products and brands.

 

The W Style Lab is an extraordinary activation space nestled in the heart of W New York – Times Square's lobby. This unique retail space boasts a one-of-a-kind design concept, featuring captivating 'street art' murals painted across garage-like doors, bringing the essence of New York City's urban art scene to life. Upon opening, the space reveals brightly-lit carved out areas with shelving, creating the ideal setting for impressive displays. Located at 1567 Broadway, New York, NY 10036, on the 7th floor, next to the welcome desk and the living room lounge, the W Style Lab offers an unparalleled opportunity for brands to showcase their products in a truly innovative and engaging environment.