Since pioneering the first-ever 3D virtual beauty store, Beautyque NYC has been at the forefront of redefining beauty retail. Our journey has included multiple collaborations with Doors NYC for pop-up spaces in SoHo and a flagship presence, as well as high-profile activations like W Times Square’s 2022 holiday experience.
Originally envisioned as a physical store, Beautyque NYC quickly adapted to the future of retail, shifting towards immersive, tech-driven shopping experiences. This evolution has led to Beautyque Verse—our next-generation platform blending VR, AR, and AI to create an interactive, social, and personalized beauty retail environment.
Beautyque Verse is more than a platform—it’s a movement. We invite innovative, purpose-driven brands to join us and be part of the future of beauty shopping.