Deep Dive: Hailey Bieber's Strawberry Girl Beauty

Wherever you stand on the Hailey/Selena feud (and we can’t deny, we’re kind of Team Gomez over here), you can’t deny one thing: the model has a knack for spotting a trend. 

And no sooner have we got the hang of glazed donut skin, latte eyes, and just-ate-cherries lips, than we’re getting our teeth into the newest food-themed beauty trend, courtesy of Mrs B. 

Say hello to Strawberry Girl Beauty, a term that has been trending off the charts, with more than four billion views on TikTok.

It’s been used to describe a fresh, glowing skin - with a hint of pink. It encapsulates a sense of youthful, healthy, and vibrant beauty, embracing your natural features, focusing on skin health, and keeping your makeup light and fresh. And - good news. It works just as well for fall as it does for summer (in fact, we might rename it Apple Picking Perkiness … )

Flawless skin

The foundation of Strawberry Girl Beauty is clear, flawless skin. And that starts with a good skincare routine. Cleansing, exfoliating, moisturizing, and protecting your skin from the sun are essential steps.

Use an illuminating base product to get that soft, hydrated glow.

And sunscreen every day is a no-brainer.

Minimal makeup

Hailey often opts for minimal makeup, allowing her freckles and natural beauty to shine through. A light foundation or tinted moisturizer, a touch of blush, and a natural lip color are all you need to enhance your features.

Keep eye makeup minimal with neutral tones - maybe a swipe of brown liner - soft, natural brows, and a coat of mascara.

On your lips, go for a lip color that enhances your natural shade - nude or rosy tones work well. If you don’t like color, just add a touch of juicy, lip-plumping gloss.

And on the cheeks, a light pink flush of cream blush (swipe a touch on the bridge of your nose for an added, sunkissed glow).

Freckles

If you have freckles like our girl, embrace them! And if you don’t, we won’t tell anyone that you’re faking it. It’ll be our secret..

Fresh, dewy finish

That glow? To achieve the dewy finish that is synonymous with this trend, opt for a highlighter or illuminating product on your cheekbones and brow bone. Or apply a dewy-finish setting spray or use an illuminating product for a radiant glow.

Embrace confidence

But this trend isn’t  just about makeup and skincare; it's about embracing your natural beauty and feeling confident in your own skin. When you radiate confidence, you’ll glow, girl.

Loved learning more about the Strawberry Girl Beauty trend from our insights? For a more direct and product-focused guide on achieving this fresh look, make sure to hop over to our BeautyQurated blog. You’ll find product recommendations from our top picks to get that flawless, dewy skin Hailey Bieber is known for. Dive into it now at BeautyQurated.